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• True Facts & FAQ

• What is Rich Media

(Need to know..) True facts and FAQ:

With digital media (design and processing) nothing changes when it comes to the conceptual design and layout approach of your marketing and communication media. You still work the way you are used to but smarter in integrating the added +++ going digital can provide. (Use of databases, new design alternatives, Use of Hyper-linking, web tools, website access, site tracking, streaming video & audio  etc.. etc..). We call this “RICH MEDIA” 

• The only significant area of change is in the fact that you can now reassess your paper printing options and alternatives to better manage both cost and accurately measure your “Effective Scoring” efficiency.
  
  
• The Digital Print e-publication technology we provide uses well known industry standards regarding artwork formats (.PDF hi-resolution) to create an “Exact” digital replica of the Paper Print that can be used electronically as a complete self-contained edition, perfectly viewable on any PC computer screen. 
  
  
• Turn-around times are reduced to days instead of weeks or months, no color proofing required or trial and error print runs or printer mishaps all together, no late nights and stressed out evenings, no extra added costs or print liability/reliability issues regarding dreaded misprints and missed agreed delivery deadlines often unavoidable with traditional printing.
  
  
• Digital processing is faster and more cost effective than any existing paper print alternative. More importantly cost efficiency is guaranteed and access to the use of relational databases (CRM) becomes real and increasing your global reach at minimal logistic (Preparation, Handling and Postage) cost to you becomes a reality.
  
  
• Traffic knowledge information becomes real and usable with “Site Tracking Statistics”. You can improve your own website effectiveness and increase and redirect IT traffic to you to suit your own internal objectives and develop your own marketing intelligence CRM dbase.  
  
  
• Digital Editions with “RICH MEDIA” does successfully and with efficiency bridge the middle ground between digestible/focused paper productions and the endless pages of websites.

Shakers & Movers is a ‘digital publishing’ company with access to unique technologies which allows us process and distribute in e-format for our clients all printed publications - as-easy-to-read 'digital editions' – simply using the internet as transport medium to the user. As true Digital Editions, rather than animated websites, we retain the original quality of the print publications but with easy viewing formats for both Online and Offline modes.

WHAT IS "RICH MEDIA"

Digital print with rich media = MORE!.      

 Our solutions allow for the easy addition of media that combine the best features of traditional print productions and website animated media thus allowing for a “Rich & Animated Media” content that can be incorporated with the standard print materials:

• Sound
• video streaming
• flash animations
• interactive links and functions
• rollovers
• pop ups
• multi language pages
• e-commerce and much more...
  
  
  

BENEFITS OFDIGITAL PRINT with Rich Media

• Turns any print publication - including magazine, supplement, catalogues, annual reports, newsletters, marketing collateral - into a 'digital edition'.
  
  
• Our eZines are compiled as complete self-contained 'editions', simply using the Internet to transport the eZine to the reader. And with no clunky viewer, it is firewall friendly.
  
  
• Offered in three (3) variants - in both LITE (quick read), MAX (both online/offline) & online Dynamic modes - so they can be accessed anywhere, anytime, just like its paper equivalent.
  
  
• Uses the Publisher's pre-press pages to create an exact 'digital replica' of the printed version, being a complete self-contained "digital edition".
  
  So turn-around times for the client are reduced to mere days, often faster than the traditional paper printer. 

•  Real &  inte
  ractive 'rich media' eZines - with the ability to overlay hyper-links, flash animation, sounds and videos – Delivers to the reader a media-rich viewing experience unlike that offered by traditional print.
  
  
• Automatically offered in two variants - in both ONLINE (quick read) and DESKTOP (online/offline) modes - so it can be read anywhere, anytime, just like its paper equivalent.
  
  
• Incredibly easy to read - with Preview, Page Read modes in the publication's original quality.
  
  
• Compiled with a unique compression ratio, it allows the eZine to retain the same high quality of the original print publication - for viewing and printing of pages - but in a very small file size.
  
  
• Unlimited global distribution via email or downloadable from any website. Whether hosted by us and/or hosted by the client.
  
  
• Offers our clients with the ability to simultaneously expand their distribution reach and market effectiveness, globally.
  
  
• Ideal for aggregated distribution strategies, such as digital News-stand's, and automatically creates an archive of past digital editions. No more paper copies required to be stored. 
  
  
• Compliments the print editions (or can even entirely replace print) to reduce printing and distribution costs.
  
  
• Offers the option of online tracking of reader activities - such as cover openings, page views and Advertiser URL link click-through - to help Publishers close the loop with their advertisers.
  
  
• eZine has automatic updates, so that the reader will always have the latest version (a true "never out of date" eZine).
  
  
• And as a digital product, it is extremely eco-friendly; by eliminating print (paper/ink), storage, distribution and postage costs.

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